The artistic director for Louis Vuitton’s men’s line left the luxury brand. His last collection was shown in January 2018. People were speculating that he would move to Burberry.
According to Louis Vuitton Chairman and Chief Executive Officer Michael Burke, Kim Jones was able to set trends, and his determination and talent ensured that the luxury brand is the top brand in luxury menswear.
Kim Jones before Louis Vuitton
In 2002, John Galliano bought Kim Jones’s collection upon graduation from Central Saint Martins. Then, in 2003, Kim Jones launched his label during London Fashion Week. In 2008, he joined Alfred Dunhill, a British menswear luxury brand, as creative director. He also closed his own business under his namesake label.
Kim Jones debuted in Paris in July 2004. However, he had his first catwalk collection at the London fashion week in September 2003. He also worked as Stylist and Art Director for Arena Homme +, Dazed & Confuzed, Fantastic Man, Numero Homme, the New York Times T-Style, Another Magazine, V Man, 10 Men, and i-D magazine.
The Creative Director Stint of Kim Jones in Louis Vuitton
Louis Vuitton recruited Kim Jones in 2011 to design the brand’s menswear. Under Kim Jones, the men’s division had the distinctive streetwear consideration on luxury. Kim Jones was able to help boost worldwide sales of luxury wear through his high-end streetwear.
Kim Jones had a project with Dinos and Jake Chapman. Then, he collaborated with Supreme. Drake even wrote an original song for the soundtrack of Jones’s show. He was able to mix luxury and streetwear and rejuvenate the brand’s menswear to cater to a younger audience.
Because of these, the name of Kim Jones became one of the names floated to take the role of a high-profile creative director of different luxury brands. In fact, he was rumored to be in talks with Versace and Burberry. As for his replacement at Louis Vuitton, Virgil Abloh of Off-White seems to be a favorite. However, when interviewed, Virgil Abloh was clueless about his possible transfer to Louis Vuitton. Also, the Louis Vuitton spokesman declined to comment about Mr. Abloh.
A possible stint with Burberry designing women’s wear?
Even if Kim Jones had no experience in designing women’s fashion, Burberry might be interested in him because he was able to make Louis Vuitton relevant today. At this point, Burberry needed someone who can deliver a product that echoes its digital marketing success.
Burberry’s revenue decreased by 2% in 2016. Operating profits were down by 21%. For the first six months of 2017, revenues were up by 4%. Operating margin was up by 14%. This is because of the deal with Coty.
Christopher Bailey will leave Burberry in March. Jones is one of the names being floated as Bailey’s successor. He is not the only one to leave a job recently. Phoebe Philo left Celine while Jonathan Saunders left Diane von Furstenberg.
Last year, there were news reports that said that Kim Jones was negotiating with Donatella Versace as her replacement as Versace’s creative director. When asked about Kim Jones, Julie Brown, Burberry’s chief financial officer, declined to comment on speculation about the designer. Also, Versace did not comment.