If you keep track of your high-end brands, then Louis Vuitton is often included in your top list. It is one of the world’s superior supplier of fashionable and chic leather goods in the world. The brand was first established in France in 1854 by Louis Vuitton. Due to the high quality and elegance of LV products, the brand became an industry standard and to this day, the bags and luggage from the label are believed by many as excellent investments.
A Classy Brand
When it comes to products, consumers want something that has great quality and will provide plenty of value for their money. Louis Vuitton is a stickler for superior quality so the brand makes sure to only utilize the finest pure leather they can get their hands on coupled with prime components and the best workmanship. It also makes use of the canvas material, a material that has made the label more reliable than ever. LV bags are made with a layer of waterproof PVC which makes it appear new and adds durability.
Apart from the quality, the fact that the upper class and the famous have complete faith in their products is also what made the brand something that consumers will approve of. They know that despite its higher price, they will get their money’s worth and acquire bags and luggage that will last a lifetime. The label has more than a hundred years’ worth of history attending to the needs of blue bloods and celebrities.
In the modern times, LV has finally decided to take in more modern elements on their lineup of products. While they still release products with a classic aesthetic, they now design bags and items that can cater to younger generations. During the 100th anniversary of the LV Monogram Series, the brand requested 7 designers to create limited edition styles. Louis Vuitton hired the likes of Marc Jacobs to take over some designs. Eventually, the brand widened their array of merchandise and finally released some clothing pieces.
LV makes use of excellent marketing capabilities by using prominent names in the fashion and entertainment fields. Famous models and actors were requested to take in endorsements from the brand. Popular models like Kate Moss and Naomi Campbell modeled for the brand. Singer Jennifer Lopez was also given an endorsement while actresses Scarlett Johansson and Uma Thurman served as the faces of the brand for a few years.
You will see their advertisements every month on the hottest and most fashionable glossy magazines. Their It bags are often seen on the arms of celebrities and people who want to become icons of refined taste. The rich together with the famous have turned the brand into this popular high-end label which stands side by side with other luxury labels like Gucci, Hermes, Dolce and Gabbana, Prada and Fendi.
LV is not a trend. The brand makes careful decisions when it comes to their designs and campaigns. They do not cater to trends all the time and make sure to release only pieces that have a classic touch so people can wear them regardless of the latest trends on the runway. To guarantee that people can wear them all the time, those pieces had to have the finest quality. LV products are so durable that coupled with proper care and maintenance, they can last for years and years. In fact, you can pass them to your offspring if you take great care of the items.
Other than leather goods, the brand has branched out to fashion, accessories, leather shoes, jewelry and even wines and media. Truly, LV is a brand that works hard and focuses on bringing nothing but the best when it comes to their craft.